Week 5 Forum: Fascinating Looks

When I look at a still image, moving film or watch a theatrical production I appear to scan the whole scene and in parallel forensically see(k) the details. I notice continuity issues and items that should not be there or if they are there how they could be better placed in the image. I recall designing room interiors at school and for a time as a young adult stage managing, (conceiving and building sets, setting lighting and sound, making costumes, placing props etc.) so I guess I have always done this. Translated into my photography composition is important either when the image is taken or if there is not time when capturing a moment, then later when processing.

Going with Gestalt in looking at the whole as well as its parts I am always keen to see if the whole is other/greater (depending on your translation of the German). I think finding one or two images after taking a series that stand out for me represents the other/greater impact the whole has on these occasions.

From a different point of view my gaze has its downsides. I may be engrossed in looking at the physical detail, signs, i.e. the ‘signifiers’ that make up the whole, and as a consequence be slow to realise or miss the ‘signified’, the meaning of the whole.

Gestalt Theory of Visual Perception. Available at: http://www.users.totalise.co.uk/~kbroom/Lectures/gestalt.htm (Links to an external site.)Links to an external site.. [accessed 28-02-2018].

Hugh. December 21 2009. The Rhetoric of the Image-Roland Barthes (1964). Available at: https://tracesofthereal.com/2009/12/21/the-rhetoric-of-the-image-roland-barthes-1977/ (Links to an external site.)Links to an external site.. [accessed 28-02-2018].

Week 4: So Where is the Author now?

This week we looked at advertising, where this has been successful (Dominant), where there have been unintended interpretations of messages carried in the images and by text (Oppositional) and where the advert has both meanings/interpretations possible but has till met with some success (Negotiated). In doing this we were signposted to Katherine Frith and Hong Chen’s (2006, pp191-200) stages for reading adverts (surface, intended and cultural meanings).

Vorsprung Durch Technic translates as Progress Through Technology. Little did Sir John Hegarty know that in adopting his found by accident catch phrase he would not only have found a marketing slogan that has become a trademark for Audi but also one that would “transform the image of the entire country” (Rice-Oxley, 2012, 18 September).
For me this catch phrase accompanied by images of the Audi vehicles in still and video fomats says what it is and does on the tin. The surface meaning is clear. Attention to technological development produces great cars. This is clearly the pitch Audi chose to market with and the risk paid off. Having experienced driving an Audi I am impressed with the engineering and if money permitted would gladly chose one again. In terms of cultural impact there is now a well known stereotypical understanding of Germany and Germans as synonymous with and at the forefront of technological development and able to make well engineered, efficient, reliable products for both domestic and commercial use. The timing of this slogan came at a time post second world war when Germany needed to find a way of improving international relations. This innovative addition to Audi’s advertising has made a significant contribution in that direction.

In contrast Bloomingdales made a huge error in releasing an advert in a holiday catalogue, seemingly before market testing (or not tested with a representative sample of the population). Two models wearing clothes suggestive of smart young professionals were posed such that she looked out of the image away from him and was laughing and he looked with a serious, potentially intentional expression at her with the strap line ‘Spike your best friend’s eggnog when they’re not looking’. The advert was immediately read as encouraging of date rape. Blomingdales could only issue an apology as there was not way to retract the advert from an already published and distributed catalogue. In this case the advertiser buried the intended meaning with an unintended encouragement message to men to use drugs in order to rape women. The advert is culture bound in so far as both models were caucasian and is targeted marketing by virtue of using young models dressed in expensive looking ‘western style’ clothes they might aspire to. Someone with very poor judgment, out of touch with the reality of current societal concerns, must have approved this advert. As a final point, not having seen the catalogue, I am left not knowing whether the advert was for holidays, clothes or eggnog.

Originally the Andrex toilet paper advert was due to be presented with a little girl running through her home trailing a roll behind her. The puppy was introduced instead as this was thought to be less encouraging of poor and wasteful behaviour. Having endured since 1972 the advert continues to feature Labrador puppies as a brand logo. I placed this advert as negotiated because I remember when it first came out there was some reaction to wastefulness and the encouragement to engage in such behaviours as children liked the puppy and emulated what it did. Since then the puppy and Andrex have become synonymous and accepted as advertising toilet roll just as the Dulux dog became associated with paints. Interestingly both animals are light coloured and typical pets in western societies. This suggests the products were aimed at people in advantaged societies who could afford toilet rolls and to decorate their homes. In both these cases there were intended meanings, to market toilet rolls and paint, unintended meanings to use playful techniques involving trained animals (to which there could be objections from animal cruelty organisations) in ways that could be picked up and repeated by children, and then ultimately a consolidated association of product and animal such that they are synonymous in people’s minds. The revival of the Dulux dog in 2011 had the unintended effect of also reviving interest in and breeding of the old English sheepdog which was becoming endangered as a species in part attributed to the rise in popularity of handbag size dogs (Alleyne, 2013).

What have I learned from this exercise? With some familiarity with advertising (e.g. Cigarini, 2014), I have been aware of these possibilities. However I have not often thought about them in relation to my photography. I am aware that some of my images are more likeable and are received with the responses I anticipated when sharing them where as others are not as well liked as evidenced on social media. I am also aware that I filter out images that might have unintended consequences. For example, when photographing an event or street scene and finding images of children in them when I had not permission to include them or when the image might suggest something is acceptable when it is not (e.g. creative presentation of distasteful debris on beaches). However feedback from peers, tutors and others around me shows that I am not always correct in my anticipatory deselection of such ‘beautiful and intruiging’ debris images, and that my messages may still be effective through unexpected routes of presentation (Barker,2017).

Andrex. Available at: https://www.andrex.co.uk/75th-anniversary/. [accessed 02-03-2018].

Alleyne, Richard.18 Feb 2013. Power of TV – Revival of Dulux Dog adverts inspire revival in breed. Available at: https://www.telegraph.co.uk/news/uknews/9877002/Power-of-TV-Revival-of-Dulux-Dog-adverts-inspire-revival-in-breed.html. [accessed 04-03-2018].

Barker, Mandy. 2017. Beyond Drifting. Imperfectly Known Animals. Recent and Unique Species Discovered in the Cove of Cork. United Kingdom: Overlapse.

Cigarini, Johnny. 2014. Confessions of a Kings Road Cowboy: Memoirs of a terrible name-dropper. Leicestershire: Matador.

Frith, Katherine T. & Cheng, Hong. 2006. Symbolic Meanings of Advertisements in China. In Hong Chen and Kara Chan (Eds.), Advertising and Chinese Society: Impacts and Issues. Copenhagen Business School Press: Copenhagen.

Gajanan, Mahita. 11 Nov 2015. Bloomingdale’s apologizes for apparent date rape joke in holiday catalog ad. Available at: https://www.theguardian.com/media/2015/nov/11/bloomingdales-apologizes-holiday-ad-date-rape-joke. [accessed 28-02-2018].

Rice-Oxley, Mark. 2012. Vorsprung durch Technik – ad slogan that changed how we saw Germany. Available at: https://www.theguardian.com/world/2012/sep/18/vorsprung-durch-technik-advertising-germany. [accessed 28-02-2018].

Sweney, Mark. 2010. Audi wins seven-year battle over ‘Vorsprung durch Technik’ trademark. Available at: https://www.theguardian.com/media/2010/jan/22/audi-vorsprung-durch-technik-trademark. [accessed 28-02-2018].

Week 3 Activity: False Indexes

Activity: “Linda Hutcheon (2003: 117) thinks that contemporary photography ‘exploits and challenges both the objective and the subjective, the technological and the creative’.
Post a response, including visual examples, discussing:
• How you balance the ‘objective and the subjective’.
• The relationship between the ‘technological’ and the ‘creative’:
◦ Is it a dichotomy or a continuum?
◦ How does viewing context influence this relationship?
◦ Whether this is important to you.”

Referring to Wall’s (Horne, 2012) description of photographers as hunters or farmers, with the former tracking and capturing prey and the latter creating images, I think I am both (Horne, 2012; O’Hagan, 2015). Not in the sense of both hunter and farmer at the same time but in the variety of genres of photography that I chose to be part of. For example, capturing wildlife, land and seascapes and items found on beaches, seizing the moment can be a paramount driver. They are unplanned, almost instantaneous and my rapid response is to catch something using a metaphorical weapon (but without harm) as it may never be seen again (at least not by me).

Splash down! Sarah Newton 2018

However, some others of these images could be accused of being both hunter and farmer in the sense that I see a land or seascape or a pieces of beach debris and take time to decide how to compose the image taking context and lighting into account.

Metal plate and spike on the seashore Sarah Newton 2018

My farmer inclinations are resonant in images I have constructed more recently in pursuit of course activities and project creations. In addition, I include here, revisiting places I have been to and imaged before with developed ideas about what else I wish to take and how I want to take and process the results.

Fishing Lure Sarah Newton 2018

To better understand how I think about the dimensions of subjectivity/objectivity and technology/creativity I created a visual representation relating the two dimensions, which I see as continuum (Hutcheon, 2003,117). Although entirely subjective I placed the main photographic genres within this diagram to see where each in my opinion would lie. Interestingly a diagonal emerged running from mid objective/technology to mid subjective/creative. Others may place the genres differently of course. In relating this to my work I would place hunter tendencies in the former quadrant and farmer in the latter quadrant, with images that have tinges of both approaches towards the centre.

Conceptual Map for the Evaluation of Photographic Images no. 2. Sarah Newton 2018     


I do have reservations about pigeon holing particular photographic practices as resonant with hunters or farmers. Placing oneself and others into categories or boxes may unnecessarily limit development that may ultimately be greater in impact (visually and/or commercially) than would be achievable by being known and perpetuating this understanding as coming from one place. If there is a need to classify (as seems to be part of the human condition to do so in making sense of our world) then I would add many more labels in a multi-layered complex network of interconnected activity.

As an exercise I have found this useful for decision making in relation to my project ‘Beauty and the Beach…’ as well as my photography more generally. I can see that the two dimensions referred to by Hutcheon (subjective/objective and technology/creativity) placed in the 2×2 diagram and interrelating with the concepts Wall proposed of hunter and farmer, provide a contextual framework from which I can move into further experimentation in the quest for a focus, style or niche in relation to my project.

Horne, Rebecca. 2012. Holly Andres, ‘Farmer’ of Photographs’ . The Wall Street Journal. (3rd February 2012). Available at: https://blogs.wsj.com/photojournal/2012/02/03/holly-andres-farmer-of-photographs/. [accessed 10-03-2018].

Hutcheon, Linda. 2003. A Poetics of Postmodernism: History, Theory, Fiction. Abingdon, Oxon: Routledge.

O’Hagan, Sean. 2015. Jeff Wall: I’m haunted by the idea that my photography was all a big mistake. Available at: https://www.theguardian.com/artanddesign/2015/nov/03/jeff-wall-photography-marian-goodman-gallery-show. [accessed 10-03-2018].

Steep learning curve or high straight lines?

Today I became an assistant again for the second time. With Sue Brown (photographer) and Madeleine Strobel (artist and helper like me) we put up Sue’s images for her exhibition at the Devon Guild of Craftsmen which runs from 9th December to mid January 2018. Housed in a beautiful riverside building in Bovey Tracey we had a room about 15 x 10 feet with one flat wall and three solid stone and brick white painted walls. The significance of the setting soon became clear. How were we to put up several large pieces on stone and brick which was uneven and would have been challenging to drill through? Having changed Sue’s hanging plan around for fear of fixings coming loose in old mortar for the heaviest and most expensive pieces we settled on a fresh arrangement.

My steep learning curve came as Madeline opened up her tool box, an essential bit of kit for the day. I now realise that I must ask for one for Xmas if I am to be faced with such adversity and challenges as we faced today. So it has to contain a hammer, D rings, a range of screws, nails and masonry raw plugs and screws, a drill with various attachments for wood and stone and fine materials, masking tape, velcro and glue, white tack, scissors, pliers, clips to keep wires flush against walls, tape measure, spirit level, pencils, pens, paper, dustpan and brush, black rubbish bag paint brushes and white paint…..etc etc! Oh and those hanging strings with metallic hooks that can be adjusted. Most of this was used today!

The high straight lines refer to all the measuring which Madeleine was a wiz at getting the pieces to be at the right height around the room. For some of the pieces I climbed a step ladder (the height) and adjusted the string positions according to getting straight vertical lines (there were two on each of the large pieces). Everything was done to perfection including drilling to put up wooden battens on which hung the heaviest pieces and checking with a spirit level. In addition,  spots where previous exhibitors had left pencil marks or had damaged the walls were cleaned and painted  over in order to showcase the work against a pristine white background.

Of great interest was the range of surfaces on which Sue’s images were printed. These included aluminium, glass and backlit frames as well as traditional mounts in smaller box frames. I should have written down all the exact details but was busy up the ladder or sweeping the floor and for a time had to run out to a builders merchants to get a small extension and another length of plastic trunking which had to have a bit sawn off in the shop to fit in my car.

A brief stop for lunch with some great suggestions for photographers and artists who make various creations from rubbish for my Beauty and the Beach… project and back to work for the final leg and a brilliant result.

A full day with lots of problem solving and a great result for Sue Brown as well as being for me both a steep learning curve with an improved knowledge of straight lines and with how to work up high enhanced. So now I am off to write that letter to Santa…….





Week 8: Tell a story

This week we were asked to submit 5-7 images that tell a story and receive and give feedback on our own and those submitted by others..

I chose to use images I took recently while on a visit to the Incinerator in Plymouth (research for my project on beach debris). I asked permission of the tour leader and the attendees explaining that I was taking images for my project. I was then asked to take images of the tour for the visitors who were all members of a U3A group with it in mind to be shared and used on their website. I thought about this as the introductory talks were going on and realised that my intentions for images were somewhat different to those that were being asked for by participants. In processing the images I selected out those for participants and those I was personally interested in which roughly divided into those with people looking at things and those that were looking at the interesting structures in the buildings and technology therein.

In selecting images for this exercise I have thought about story telling as in a local newspaper. There was a lot of contention when this Incinerator was built, especially being so close to housing. MVV Environment Ltd have opened the doors to visitors and regularly run educational visits in part consolidating acceptance of the plant in the community. My intention is to depict a visit in a way that will encourage others to visit as well.

Initially I was conscious of making images with people larger for local human interest and found that subconsciously I was positioning controversial aspects of the plant (the air filters and chimney where noise and poisonous pollutants and were thought to be potential hazards when it was built) as smaller images and lower down in the story. Perhaps this stemmed from my own enjoyment of the visit and the great job the leader did in explaining that these potential hazards have been minimised to acceptable levels. I have since reviewed the sizing to be less obviously differentiated.

Thinking about captions, as local newspapers seem to like these, I have thought of the following.

Togged and ready to tour

Bringing your rubbish in

Dropping rubbish into the incinerator

Fascinating control centre

In the turbine hall

Very quiet air filters

17 stories of high-tech processing




Week 5: Meet someone new

Week 5 Meet someone new
We were asked to meet someone new as we went about our daily business and ask them about their locations, what they notice and what this makes them feel. We then had to take images from their perspective, show them to the person and receive their comments as a way of learning about others views and developing a “collaborative model” for our own work. A model that is inclusive and engaging of others this being “one that can perhaps present people in more inclusive, complex, and empowering ways.”.

My meeting was not with someone absolutely unknown to me in that we are are on the same online course and have realised that it would be possible to meet up given the proximity of our home locations. We arranged to meet at a beach side location this being changed at the last minute as a consequence of finding out the tea room would be closed. We moved to a nearby National Trust property and met in the tea room there. This being a first meeting we had not made firm plans to go beyond a coffee but in the event agreed it was a nice day and a walk would be a good idea especially as we had established that we are both interested in natural landscapes. I picked up on comments in our questions and discussions over coffee that there was a strong interest in the colours and lights of autumn, this being a favourite season as it is mine. I wondered to myself whether our likes and preferences may have been too similar for this exercise? I also noted a tinge of disappointment that you may have missed the best colours of the season. While I took images when we walked and stopped to look at views I was not sure I had captured ones that may have been from your perspective. I was lapsing into my research project world of spotting debris as we were by an estuary. After we had said our goodbyes and having reflected for a moment while in the little shop, I decided to take myself into the more formal gardens of the property and focus on seeking out images that might meet the approval of my course colleague in playing to their preferences. The tree and close ups of leaves were taken at this point. I emailed these along with an image of  Birch tree polypore fungi I had taken when we both stopped to take this and a large group of Sulphur Tuft mushrooms. In addition I could not resist taking an image of a squirrel I spotted in the gardens. I thought this represented autumn although the vibrant leaf colours were not present. I also wondered what the reaction to this image would be but was more interested in the response to the autumn colours images.

I was pleased to have a great response “All of the images you have sent definitely show autumn to me.” The images received not only individual responses/reactions but I was also given advice about using light and getting in closer to an image which will be very useful to bear in mind in my work.

Reflecting on this exercise I think it could have been very different had I approached someone new rather than a course colleague who is a photographer. Our common preferences for autumn and interests including our research projects which both relate to nature and outdoor landscapes, may have resulted in too much synchronicity and not enough challenge in seeing another person’s point of view. Having said that I enjoyed the challenge, it was great to meet a colleague as our course is online and hopefully we can meet up with other colleagues in our area and gain from each others perspectives and experiences on mini field trips in the future. I may try this exercise again with someone I have not met before.

Thank you to my course colleague…..you know who you are!

The comments I received are set against the image they refer to below:

“The close up of the leaves (1st image) show the change of season and really like the shaped you managed to capture in this in image. The other image almost shows the process of the leaves loosing their colour before falling from the tree – both of these couldn’t have been taken at any other time.” Great compliments to receive for my homage to autumn colours. There is a suggestion in the feedback of a slight preference for the 4 leaf image and I agree. It was far more interesting for me to try to position myself in relation to the light in order to show the veins as well as the colour of the leaves and I think the result provides a focus for a viewer to consider. In contrast the second image is busy and your eyes dance back and forth without a main agenda item to focus on.

“The photo of the tree loses some of colour I was talking about ……….but this was because the light was very flat that day but there is some wonderful light on the base of the trees looking through them.  It is a nice image and I think another a little closer concentrating on this light would have also made a nice photo.” Yes I can see and agree with what is being said here.  I wonder whether a crop as well so that the leaves are in the upper third, the trunks in the middle third and grass in the lower third as well as waiting to see if the light improved as late afternoon approached would be a good idea.

“I think the photo of the squirrel is just great, this is the sort of photo that would be shown on BBC Autumn watch, captures the season perfectly.” Wow! What a compliment. I take great joy in capturing wildlife but am only a beginner technically so my images although they are  gradually improving (to my mind) are nowhere near a standard required for professional airing. So this is a real confidence boost.

“The Fungi on the tree was maybe my least favourite, still an interesting image, and one I think reveals more the more you look at it.” I wondered why this was the least favourite image, perhaps lack of vibrant colours, perhaps my composition (the image could have been cropped so that the fungi was in the centre), or maybe fungi which is intrinsically linked with autumn in my mind is not a feature that my colleague usually focuses on especially as they tend to take images of wider views of landscapes. I will try to remember to ask them….

Week 5 Networking Part 2

An update on my networking last week:

  • I attended two exhibitions in the South Hams Arts Trail. One at South Brent which I attended to see the work of Graham Gilbert Photographer as he focusses on the natural world including landscapes, describing his work as impressionistic and other-worldly. I liked some of the images for their beautiful colours and their clarity. However some I felt were not composed as I would perhaps have taken them. I will be finding out more about his work. He was exhibiting alongside his wife who paints and draws contemporary landscapes, Colin Ross whose work in wood (furniture and smaller pieces) was stunning, Suzi Davies who hand hooks organic materials to make baskets, book covers etc and Guilia Matthews who makes pretty ceramic and willow weave creations. In addition a natural stone jewellery maker was manning the show and making his wares while I was there. I was tempted to buy some of the ceramic pots and woven goods to start Xmas shopping but resisted the urges!.
    SHAF Arts Trail

    SHAF Arts Trail
  • The second I attended in Yealmpton to see the work of Diane Fifield (floral art and nature photographer). Her macro images of flowers are beautiful and she has on on the cover of a recent IGPOTY book. She was exhibiting with a ceramicist Teresa Barlow who focuses on fun creations relating to the circus and Jane Davarian who paints, draws and uses various methods of printing. I spoke to Teresa and Jane who were encouraging me to join South Hams Arts Forum. I subsequently obtained the joining information and am considering whether my work is worthy in comparison with the stunning creativity I have seen in these exhibitions and at Unseen.

    SHAF Arts Trail
  • I have not heard back from Monika Fischbein yet and need to check I used the right email for her.
  • I have sent a query to the AOP requesting information as to when our course will be added to their list of approved Falmouth courses for student membership.
  • I have entered the RPS monthly competition on landscapes and the IGPOTY competition in the category taken at Kew.

Week 5: Networking

Week 5: Networking

For this week’s task, you will network. We have already discussed the importance of networking as part of your marketing strategy, and we will now look at this in depth. Over the course of this week, you will find three networking opportunities and engage in them. These can be direct or indirect. Here are a few ideas:

  • Go to an exhibition opening and connect with other photographers or members of the gallery team (if appropriate).
  • Network on social media – follow some of the photographers you admire on Instagram or Twitter and engage with them.
  • Join a photography network such as The AOP and find out what is on offer and how you can network through them.
  • Join a photography collective (although this will be a bigger commitment than just a week’s task, so be aware of that).
  • Send out a newsletter.
  • Enter a photography award.

The possibilities are endless. Discuss what you did and what came from it below.


I am already trying to think about and plan how to respond to this week’s task as I want to get ahead with the oral presentation and start selecting for my portfolio.

  • I will be going to one or more exhibitions this week as the South Hams Arts Trail is on 14-29th October and I have spotted a couple of photographers whose work I would like to see more of. If I am lucky they may be at the venues when I am there.
  • I have already spotted a previous tutor Monika Fischbein, from my evening class at Plymouth College of Art and Design on Instagram and sent her an email to tell her that I am on the MA course at Falmouth University and also to ask about workshops she may be running. I had booked onto one last year on photobook making that was unfortunately cancelled due to insufficient numbers. I have also offered to be her assistant for a day should she wish to have one in order for me to gain more experience. This may come to nothing as I believe she now teaches elsewhere.
  • I await news on whether the MA course will be associated with the AOP so that students can join with no fee payable. I am already a member of the Royal Photographic Society and my local U3A Photography Project both of which I have used for networking. I have also taken part in an exhibition with the U3A group.
  • I am aware that some artists form collectives and there are several exhibiting in the South Hams Arts Trail. As to joining any of them at this stage I am not sure. I do not think I am worthy yet (of joining with more experienced artists and photographers), although I am aware that mutual support and learning from each other is a benefit.
  • I have not planned to have a newsletter but this may be a possibility for the future.
  • I did enter the RPS Nature group 2017 competition at the beginning of this year. My digital image of Amanita Mascara (Fly Agaric troop) was accepted and has been exhibited recently at Wingfield Barns Diss Suffolk 30th September to 15th October 2017 http://3pzafs.rps.org/special-interest-groups/nature/blogs/2017/october/nature-group-exhibition-at-wingfield-barns and the exhibition moves to Edinburgh Photographic Society HQ Great King Street in February 2018. I am preparing to enter the RPS monthly competition, Landscapes. I have not put my images forward for awards that may lead to credentials such as the RPS LRPS, ARPS and FRPS as I do not think I am ready at this stage in my photographic development.

I hope to report more on progress with these tasks/activities soon.

Week 4 Challenge: A marketing plan

Week 4 Challenge: A Marketing Plan
Anna-Maria Pfab

Marketing can be challenging for photographers. A marketing plan is basically a plan for the success of your business, and there are two main points to think about: your objectives and your strategy.

For this week’s activity, we will create a marketing plan for your practice which covers the next 10 weeks. Think about what you want to achieve with your photography during that time, and how you will make it happen. Your plan should include your objectives and weekly actions. Below are a few points you might want to think about.

Your objectives
To raise your profile in the photography industry
To earn a certain amount of money from your photography
To develop your skills and knowledge
To arrange regular meetings with clients
To add a certain number of new contacts to your database each week
To increase hits on your website by a certain percentage
Your strategy
Think of this as a list of weekly actions, such as:

Editing your portfolio
Updating your website
Preparing a PDF portfolio presentation
Sending out a newsletter
Researching a new personal project
Spending 10 minutes a day on social media sharing posts on Instagram, Facebook and Twitter
Making three appointments to show your portfolio
You can discuss your plan within your tutorial this week but for now, share the draft with your coursemates below, and comment constructively on each other’s documents.


Here is one I have drafted but I have not added times/weeks yet. I am going to try and Gantt chart it to keep on top of time scales! Apologies for the length. It just seems to be an activity list at the moment rather than a proper marketing plan with all the Ps….product, placement, production, personnel, performance, profit and for photographers add, photographs, portfolios, publications, portraits, projects, projections, paraphernalia etc!

Week 4 Challenge: A Marketing Plan

My objectives

•To raise my profile in the photography community concerned with beach debris including plastics

•To seek advice about contacting a stock agency to earn a certain amount of money from my generic and MA project photography

•To develop my skills and knowledge in image taking (using my iPhone and DSLR) and making (printing, paper, mounting, framing, displaying)

•To attend meetings with a local photography group and gain experienced advice on technical and aesthetic aspects of my images

•To increase visits, followers, likes and comments on my WordPress, Squarespace and Instagram accounts by 5%.   Set up since June, August and October 2017 respectively totals to date on 19-10-2017 are WordPress= 32 visitors 91 views; Squarespace= 7 visitors 13 visits; Instagram= 117 followers from 38 posts and my following 308 others

My strategy


  • Preparing, Editing and Promoting my portfolio 
    • Twice a week review and edit images taken that week collating those of better quality into a folder ready to be considered for inclusion in the module portfolio
    • From the portfolio folder select images taken since the previous module that best reflect my development and relate to the project and current module teaching.
    • Prepare a panel of images to evaluate how they fit together aesthetically as well as telling a story about my learning and development. See how they would best be collated and presented on Squarespace
    • Share my portfolio with the local photography group and with course colleagues and tutors online through Canvas in a pdf in a webinar and in a discussion.
    • Make improvements to the selection and processing  and chosen layout of images taking into account advice received from others and my personal preferences
    • Upload to Squarespace
    • Upload and submit Squarespace link to WordPress blog and to Canvas before the deadline of 15th December 2017.
    • Prepare a paper version of the portfolio to share this and the online link to Squarespace with people and organisations who may be able to offer future assistant work experiences/invitations to events as a photographer/gallery space/display opportunities


Oral Presentation

  • Prepare a story board and script
  • Relate the content to my project and additional work since the previous module
  • Relate the content to the current module teaching and readings and how the activities have impacted on my thinking about my work
  • Relate the content to the additional activity and advice offered by course colleagues and tutors, the photography group I attend and the responses I have received through social media
  • Decide whether to use Adobe Spark or Camtasia (with additional cost) or powerpoint with voice over
  • Draft the slides both with text and images
  • Add the voice over
  • Refine the content, voice over and overall presentation style  working within the time limit of 10 minutes
  • Upload to the word press blog and link to Canvas to share with course colleagues and tutors as a draft.
  • Refine according to comments and additional images taken since draft made
  • Finalise references at the end (check these can go beyond 10 minutes of presentation as per fist module)
  • Upload to WordPress and submit link to Canvas before 15th December 2017


  • WordPress. Add to my WordPress blog at least twice a week, with a minimum of one entry relating to course content that week and one entry to project progress. When time permits add additional blogs describing additional research and events/activities that have occurred that week relating to my photography
  • Spend time each week improving the presentation of the WordPress site including seeking technical advice and support from others who know how to do this
  • Upload a link to share with course colleagues for their views and advice.
  • Make final improvements to the site and the contents and upload link (which will include the links to Squarespace and the Oral presentation) to Canvas before 15th December 2017


  • Spend 10 minutes a day learning about Instagram and sharing posts relating to my project on my account
  • Consider setting up two more accounts on Instagram. One for a viral post (anonymous) and one for me to upload images not relating to my project but to test the reception of a new project


  • Spend up to an hour a week learning about Squarespace and how to use the site to best advantage to display my images
  • Consider uploading non course images in separate galleries
  • Consider whether to set up a way os selling images from this site


Other social media sites

  • Consider setting up a Facebook page and/or Twitter Account to promote my images

Having posted this on the course site I realise I have not specified time to take images and how, when, where and with what equipment to hand. I am still thinking about what to focus on as a specialisation so detailed planning and preparation is not uppermost in my thinking at the moment. However I did say in my Research Project Proposal that I would be keeping an open mind this term and not narrowing my focus too soon.