Little did I know that in choosing beach debris as a photographic project for my MA at Falmouth University I would complete the course (and hand in assignments) as movements on both plastics and climate change gathered momentum with local, national and global announcements for tackling the issues. Informing people through television series, films and social media has been effective in mobilising public opinion with active campaigns of school pupils and with Extinction Rebellion. While plastics are a contributor to, but not the sole author of, environmental problems and climate change, governmental action in relation to both is welcome.
When studying a topic intensely it is easy to spot related material/evidence (often it just happens to be ‘there’ anyway). It does feel however, that the following examples (of the many reported each day) have coincidentally developed at the same time as my project came to fruition.
Screenshot of the first Supermassive Black Hole to be recorded using the Event Horizon Telescope. Image released April 2019.
With visitors to the exhibitions (and myself) seeing my images as objects in space and planets I am keeping the names from astrophysics, Dark Matter for the beach debris and Event Horizons for the recycling facilities. Dark Matter is applied to something that is known to exist but cannot be seen. In Out-Sight-In this is a reference to behaviours associated with ‘out of sight and out of mind’. Event Horizon refers to the point from which nothing can return before being deposited into a black hole. In Out-Sight-In this title references the holes through which we place our waste into metal recycling containers. hoping never to see it again.
Brian May released New Horizons from NASA control centre on New Years Day 2019.
On 10th April we saw the first ever image of a supermassive black hole taken with the Event Horizon Telescope!
The day after my exhibition at The Clay Factory closed Mandy Barker’s Altered Oceans opened on 4th April the Royal Photographic Society’s premises in Bristol.
Plymouth’s Plan for Plastics was launched in April.
Earth Day was on 22nd April. The theme in 2019 is Protect our Species. Last year it was End Plastic Pollution.
Less than 24 hours ago on 1st May the UK government announced an Environment and Climate Change Emergency, the first national parliament in the world to do so.
There is a long way to go to make a difference in our use and disposal of plastics as there is in taking steps to reduce emissions affecting climate change, but with attention focussed at all levels in society and across the globe there will be significant commitment to making a difference. As we enter a new chapter in tackling these issues my project Out-Sight-In feels as if I have only got as far as the introduction and have now to start work on the main body of the text.
Sarah Newton 2019, Black Hole , Event Horizons SeriesSarah Newton 2019, White Hole taken with a Minolta 7000, Event Horizons Series.
BARKER, Mandy. 2019. Altered Oceans. [exhibition]. Royal Photographic Society, Bristol. 4 April – June 2019.
My host and I seem to have developed a routine whereby I greet visitors to MVV (aka the incinerator) as they arrive and show them around the exhibition while they have coffee before their official tour of the premises. I will be repeating this on 3rd May and this will also mark the end of the exhibition at this location as I will be taking it down after the visit.
Sarah Newton 2019, Out-Sight-In at MVV Environment Devonport Ltd. 18 February -3 May 2019
An enthusiastic informed group they provided feedback on the thumbnail sheets for each image and in the visitors book. While I was once again asked how I got inside a bottle bank I was also given advice about selling the plastics images by one of the group who happened to be a professional photographer. Framed and in a smart London gallery he could see there might be a market. An interesting discussion followed about my aims and whether I had succeed in making the images too beautiful for viewers to realise what my intentions are. This is a key issue I have been challenged with since using the scanning methodology with the debris.
Sarah Newton 2019, Feedback at MVV Feb-AprilSarah Newton 2019, Feedback at MVV Feb-April
Sarah Newton 2019, Feedback at MVV 1st May 2019
Not labelling the images to encourage viewers to question them coupled with having some of the items present as well as myself to explain the aims of the project has emerged as the way to ensure the narrative is heard and understood. This is clearly an area for me to work on.
Sarah Newton 2019, Image from Out-Sight-In at MVV Environment Devonport Ltd. February – May 2019Sarah Newton 2019, Image from Out-Sight-In at MVV Environment Devonport Ltd. February – May 2019Sarah Newton 2019, Image from Out-Sight-In at MVV Environment Devonport Ltd. February – May 2019Sarah Newton 2019, Image from Out-Sight-In at MVV Environment Devonport Ltd. February – May 2019Sarah Newton 2019, Image from Out-Sight-In at MVV Environment Devonport Ltd. February – May 2019
I have recently inspired by Hanks and McCurdy’s ‘Dirty Beach’ installations and Katie Paterson’s project work with a grain of sand and representations of time and space to raise awareness of what we are doing to our planet (Paterson 2010; Larsen 2016). Learning more each day about the problems with plastics, the research on what factors drive behaviour change is an area to investigate in relation to the development of my project in the future ((e.g. Hawkins 2005; Pahl, Wyles & Thompson 2017; Pahl & Wyles 2016).
HAWKINS, Gay. 2005. The Ethics of Waste: How we Relate to Rubbish. Lanham, MD: Roman and Littlefield.
LARSEN, Lars Bang. 2016. ‘Astronomy Domine. The Anthroplogical-Cosmological Squeeze in Katie Paterson’s Work’. [essay]. Available at: http://2017.katiepaterson.org/ wp-content/uploads/2017/04/Katie_Paterson_Lars_Bang_Larsen_essay_2016.pdf [accessed 27/04/19].
PAHL, Sabine, K. J. WYLES. and Richard C. THOMPSON. 2017. ‘Channelling passion for the ocean toward plastic pollution’. Nature Human Behaviour, 1(10), 697-699.
PAHL, Sabine & K. J. WYLES. 2016. ‘The human dimension: how social and behavioural research methods can help address microplastics in the environment’. Analytical Methods, 9, 1404-1411.
MVV (aka the incinerator) in Plymouth is surrounded by Blackie Woods and a tidal Creek. My role in photographing the litter picking event on 12th April had originally been planned for February when I set up the Out-Sight-In exhibition in the visitors centre. Thankfully the weather was good, probably better than the earlier date would have been.
Sarah Newton 2019, MVV Environment Devonport Ltd.
The poster encouraging people to take part in this voluntary event included reference to the exhibition. Those taking part were also promised afternoon tea at the visitors centre for their efforts. Over 50 people of all ages attended from the local community and beyond and in three hours 0.25 tonne of litter left behind by others and the tide was collected.
Sarah Newton 2019, LitterSarah Newton 2019, LitterSarah Newton 2019, Retrieved Litter
I was taking photographs for MVV and not only was I pleased to have been asked but considered this was my thank you to the organisation and host Jane Ford for inviting me to exhibit from February to May. Taking two cameras, one with a 24-120 lens and one with a 55-300 lens as well as my phone I hoped I was covered for all eventualities. All participants signed consent forms to be photographed, with parents signing for young children, on forms organised by MVV. Needless to say I got involved in spotting and picking up litter myself while capturing others doing the same.
Sarah Newton 2019, Campfire at the Story Telling Circle, Blackie Woods
The afternoon was a voyage of discovery with people who were not necessarily known to each other beforehand working in several small groups unified by their common purpose. A variety of additional activities were provided with storytelling and craft making around a camp fire in the woods and back at the visitors centre.Over tea at the end I was able to talk to a few about my images and to show them the actual beach finds, prompting discussion about the issue and size of the problem.
Sarah Newton 2019, Retrieving litterSarah Newton 2019, Retrieving litter
A set of around 90 images were given to MVV who will use them crediting myself. It was a learning opportunity for me with on the spot decision making about capturing the litter and/or the litter picker in action. Hopefully I succeeded in having some of each in the set. I realise that some photographers would have charged for their time or issued a licence to allow use of the images I had produced. However, although I have photographed beach cleans before I saw this as a learning opportunity for myself and with future experience of such events would consider a formal arrangement about using the images.
A few weeks ago I was fortunate to have one of my beach debris images selected for the members exhibition of the Royal Photographic Society’s Visual Art group. A colleague kindly visited and took photographs for me when the exhibition opened as I could not get there. However when the time at the Clocktower was extended I took the opportunity (in week 25 of the FMP) to visit and see for myself how it was displayed amongst those of other members. Being a new member of this group it felt like an honour to have been included.
Sarah Newton 2019, Dark Matter 3 photographed at Croydon Clocktower 16th March 2019
On the day I experienced the feeling that I was visiting a relative, something (rather than someone) so close to me because of its significance as part of my experimentation with scanning for my Final Major Project of the MA Photography. “Art is one of the major achievements of the human spirit” says Ross in the introduction to Art and Its Significance. While not spiritual in a religious sense a range of perceptible emotions accompanied me through the short time of the visit. Excited anticipation was mixed with concern. How did my digital submission look now it had been printed, mounted and framed? How did it seem to respond when captured within the constraints of a framed surround when I had let it roam free without borders mimicking its life in the ocean before reaching the shoreline? How did it sit among other images; were they complimentary or clashing in any way?
Sarah Newton 2019, Dark Matter 3 positioned top left of central group of images at Croydon ClocktowerSarah Newton 2019, Dark Matter 3 positioned top left of central group of images at Croydon Clocktower
Arriving I was pleased with the quality of the printing. Not unhappy with the position of the image to one side of a display rather than possibly being lost surrounded by others, I was curious and would have liked some behind the scenes information about the curation and placement of images and whether there were themes in the groupings. Clearly there was a limited space in which to hang many photographs. I could pick out some reasoning behind the groupings but really these were only guesses.
The variety of work under the Visual Art umbrella seems to be infinite in its possibilities. In the ‘About us’ page for the group on the RPS website this is explained.
“The Visual Art Group’s activities encourage both traditional and contemporary interpretation of a wide variety of subject matter, from still-life, landscape and architecture, to portraiture and macro-photography.”
Pleased with my image I moved onto view the work of others and was particularly drawn to Decay 1 by Stephen Collinson LRPS, Light and Shade by Janie Chapman LRPS and Interceptors by Jack Rose FRPS. Not only interested in their immediate visual impact I wanted to know more about what they were and how the images were created.
Decay by Stephen Collins LRPS, photographed at Croydon Clocktower by Sarah Newton 16th March 2019Light and Shade by Janie Chapman LRPS, photographed at Croydon Clocktower by Sarah Newton 16th March 2019Interceptors by Jack Rose FRPS, photographed at Croydon Clocktower by Sarah Newton 16th March 2019
Before departing I ventured into the museum with walls adorned with portraits of people who lived and worked in Croydon and a large display in connected rooms and spaces of memorabilia from the 20th Century including the two world wars and early silent films including one about the suffrage movement. A final room housed a special display about the bones and artefacts of people who lived in the area. Appealing to me with my interest in archeology and history I was prompted tho think about my beach finds in archeological terms as finds that will be discovered for thousands of years to come and those not found having already entered the food chain following their deterioration into infinitesimal pieces.
Sarah Newton 2019, With Dark Matter 3 at Croydon Clocktower
About to leave I took the opportunity to have one final look at my image. Coincidentally it was being viewed by a gentleman from a local camera club who took my photo with the image and spent time discussing how I had made it. A pleasant way to end the visit and leave the image.
Sarah Newton 2019, RPS Visual Art Group Members Exhibition 2019 at Croydon ClocktowerSarah Newton 2019, RPS Visual Art Group Members Exhibition 2019 at Croydon Clocktower
Reference
ROSS, Stephen David. 1994. Art and Its Significance. An Anthology of Aesthetic Theory. 3rd edition 27 January1994. Albany: State University of New York Press.
I was not sure how many visitors would come specifically for the exhibition. Despite various methods of distributing the publicity and inviting people to contact me directly or to register for the open evening and the Artist’s talk on Eventbrite, I did not have a clear number of confirmed attendees. The location of The Clay Factory is slightly outside the nearest small town of Ivybridge, well set back from the main road and transport would be required to get there. I understand that some events have been very well supported but there have been occasions with fewer numbers attending than expected.
Sarah Newton 2019, Discussing images with visitors to Out-Sight-In
Starting slowly with only half a dozen on the first day the numbers built through the week. The last three days saw returns of people who had been previously bringing with them partners, children or friends. What was special to witness were these returners explaining my project and what the images were to their companions and inviting me into the conversations to explain further and answer questions. It did feel as if a momentum had been created and that it could have run for longer especially as more people arrived as I was starting to take the exhibition down.
I had suggested to a colleague (A) some time before that I could do a virtual tour with my phone or laptop as he was not able to attend in person. This would also present an opportunity for a recording, something that could be added to our course assignments. We trialled Zoom with a third colleague (L) before the exhibition. Belatedly we found out that you can only record if using a computer but not a phone when using the free version. On the day of A’s tour we ran it with my phone, his computer and he kindly recorded it using Camtasia. A then rendered the film and forwarded it to me for my use. Following this experience I gave a guided tour of the exhibition to six others (three were relatives) using my phone with WhatsApp and my laptop for appear.in. Unfortunately I missed a further request as it came too late when the exhibition had been taken down.
This experience was something I had not foreseen but was a welcome discovery. With each tour I was able to develop and improve my verbal accompaniment as well as feeling more confident in answering questions. Although none of these were recorded, there is the potential to do so at future events. I felt this was good use of technology to open up events to people who could not attend them. I plan to visit A’s exhibition this way.
Another welcome development were visits by groups of school children some of whom were studying GCSE Photography and Undergraduate Photography and Film students. I found that I could talk spontaneously about the problem of plastics, the five gyres in the oceans and the challenges faced in finding solutions as well as explain the project and exhibition tailoring my language and content to the needs of the different age groups attending. It was good to hear that some had been involved in running a fashion show where garments were made from recycled materials. I was thanked by a teacher on a repeated visit with another group of pupils as those who had been before were apparently inspired by my images and my methods. They had returned to school and tried out scanning. Had the exhibition run for longer I would have taken up their invitation to see what they had made and advise on methodology.
Sarah Newton 2019, Visitors to Out-Sight-In at The Clay Factory
Among the adult visitors there were several photographers and resident artists as well as people who used The Clay Factory for classes, events and a lunch venue. Learning about their responses to what they saw in my images was instructive. For example several people noticed a theme or motif appearing in the form of open fish mouths across several beach debris images. Perhaps the shape was something I engineered subconsciously when scanning. Having the small wooden crate of finds was praised as being helpful in understanding the message behind the images. I also had suggestions for the future of the project. I had some time ago thought about exhibiting on a beach, perhaps during a beach clean and this was suggested. In addition, continuing with the theme of a container, one person suggested a travelling exhibition in a long wheel based vehicle that could visit beach car parks in the holiday season and open up to visitors.
I have since been invited to take images on a Plymouth beach clean by the organiser. Depending on the location I will have to go prepared for all sorts of surfaces to display the images on as well as fixings to secure and protect them with inclement weather. As a backstop the nearest car park and my car boot may have to suffice as I do not possess a lorry.
Sarah Newton 2019, Image from the ‘Dark Matter’ series included in Out-Sight-In at The Clay Factory
Sarah Newton 2019, Image from ‘Event Horizon’ series included in Out-Sight-In at The Clay Factory
Across the two collections, beach debris and recycling facilities repeated comments were made about the images seeming to be depictions of strange objects floating in space and of other worlds. Interestingly this was my original feeling about them and despite a little persuasion to move away from an connection with looking beyond planet earth, I feel that my project is justified in continuing in this vein. In this way the two strands of the work have a strengthened shared narrative when exhibited together.
Information processing and retention can be enhanced by using more than one sense with which to experience a stimuli. Psychologists and advertisers of products know this (e.g. Gallo 2018) and often employ workers to promote products through speaking with potential customers, giving them written information and inviting them to touch and try the items. My intention with the images included in the former Beauty and the Beach and current Out-Sight-In exhibitions has been to make opportunities available for visitors to experience the images through different senses. The consequence or result would hopefully be that they not only have a memory of the images but also an understanding of the narrative behind them and with reflection can make decisions about their personal contributions to addressing the issues raised by the project. My aim was not necessarily to ‘sell’ my products but rather to raise awareness of the story behind them.
Speaking about deconstructing the ‘ad’ Katherine Toland Frith pointed out that:
“Analyzing the cultural context of an advertisement involves both verbal and visual aspects of the advertising text to determine not only the primary sales message but also the secondary social or cultural messages.” (Toland Frith 2015: 4)
Applying this to my images viewers see the subject matter and form a ‘surface’ meaning. With accompanying written information my ‘intended message or meaning’ is transmitted and using the actual subject matter for discussion delves deeper into the viewers ability to make sense of what they are seeing and understand the ‘cultural or ideological message’. Using multiple ways to reach the senses and convey my intended aims does facilitate going beyond the surface meaning some have ascribed to the images as being beautiful and at the same time being at risk of not necessarily conveying the significant and overwhelming global problem of waste matter we now face.
Although taste and smell were not included in the presentations, vision, hearing and touch were. In doing this I was also making the exhibitions more inclusive and accessible for those people with sensory impairments or of a young age where responses to accompanying auditory and tactile information are stronger than passive viewing of visual stimuli alone.
Visual stimuli included the images themselves and the different surfaces they were printed on including paper, board, magnets, glass and fabric, the former three in Out-Sight-In and latter two being used in Beauty and the Beach. Additional visual stimuli included a slide show and powerpoint presentation, thumbnail images on feedback sheets and seeing some of the actual beach debris finds.
Sarah Newton 2019, A selection of visitors to Out-Sight-In at The Clay Factory 27 March to 3 April 2019
Auditory stimuli included Artist’s talks at exhibition 1 on 26th February and will do on 12th April and at exhibition 2 on 30th March. In both locations informal explanation and discussion about the project, the issues and the images also took place. This was particularly the case with The Clay Factory where I was present all the hours the exhibition was open to host the exhibition. I was able to meet and greet and talk with all the visitors as much or as little as they wished. With visits from local schools and City College I also gave brief unplanned talks about the issues and the work on display (to primary and secondary age children, young people and undergraduates).
Touch featured with the introduction of a small wooden case lined with shredded paper containing beach finds, some of which had been used to create images that were on display. This proved to be a positive move and relating the small items to the large poster images stimulated discussion about the deterioration of materials, particularly plastics into ever decreasing sizes until the objects they had been were not recognisable. It also enabled me to speak about the scanning equipment and methodology I used to create the images in more detail. First used at The Clay Factory this will now be introduced on 12th April at MVV Environment Devonport Ltd where I will be talking to visitors (volunteers taking part in The Great British Spring Clean) about my project and the exhibition.
Sarah Newton 2019, Examining plastic beach finds with visitors to Out-Sight-In at The Clay Factory
FRITH, Katherine, T. 1997. Undressing the Ad: Reading Culture in Advertising. In Katherine T Frith (Ed.), Undressing the Ad: Reading Culture in Advertising. New York: Peter Lang.
Running solo exhibitions means thinking of everything but the kitchen sink. Luckily one was already there and accessible with a kettle and fridge. Refreshments, furniture (a small table), carpets, step ladder, magnets, nails and picture hooks, hammer, spirit level, ruler, tape measures, small screen for slide show, three theatrical floor up lights and filters, adapters and extension leads, phone and charger, laptop, posters and flyers to add to and inform the display, flyers to give away, feedback sheets with thumbnails of individual images as well as a visitors book for comments on the whole exhibition and of course the images on posters and board. My assistant came in a separate vehicle in case there was a need to dash out for anything else!
Sarah Newton 2019, Visitors book and individual images comments sheetsSarah Newton 2019, Slide show of images in Out-Sight-In exhibitions 1 & 2
Hanging the images took the most part of a day, the next day a couple of hours was spent with ensuring additional pieces were in place and working. These included a repeating slide show of the images and a small tray lined with shredded paper of some of the beach finds starring in the images. I had considered running a looped film of me talking about the project and the work involved in making the images. Despite being in a large factory space I realised on preparatory visits that noises echoed and people were trying to work in the studios and offices in the same room and would not be happy with a repeating voice over. However, I was able to talk to visitors and also delivered several impromtu talks for school children and an Artist’s talk with a powerpoint slide show on the Saturday, borrowing a projector from The Clay Factory and using the inner door of the container as a screen.
Sarah Newton 2019, Tray of beach debris finds used to create images in Out-Sight-In Exhibitions 1 & 2
Sarah Newton 2019, Projection of powerpoint slides onto door of Shipping container during Artist’s talk 30th March 2019
Thanks to my generous host at The Clay Factory I was given free reign on using the space around the shipping container. I arranged the sofas and carpet (already present) to provide a seating area from which to view the images and use to spend time if visiting the building for another purpose. With my refreshments to hand I could also offer tea, coffee and biscuits. On the open evening I provided a range of wines and soft drinks and nibbles. At the Artists talk guests were served with coffee and cakes.
Sarah Newton 2019, Preparations for the opening of Out-Sight-In Exhibition 2 at The Clay Factory on 28th March 2019
In contrast to Exhibition 1 at the Incinerator visitors centre exhibiting in a metal box and on a wooden wall presented challenges in terms of printing and hanging images. Inside the shipping container it was clear that magnets would be best and with no sticky surfaces applied to the surfaces. Nails were favoured for the slatted wooden wall. Both surfaces were uneven; the metal walls corrugated so sizing images to be hung on prominent corrugations was important, the wooden wall comprised overlapping slats in a downward flow and meant that the surface undulated repeatedly from top to bottom thus making ‘flat’ hanging a challenge.
Sarah Newton 2019, Out-Sight-In exhibition was located towards the end of The Clay Factory beyond the chimneySarah Newton 2019, Looking at the shipping container and wooden slatted wall in a large room, but small part of The Clay Factory in preparation for the arrival of Out-Sight-In exhibition
Outside and inside surfaces of the shipping container
Planning
I experimented with some of the images I had used in the first exhibition, discarding some and introducing different ones from the pool I had created to draw from for the FMP. Initially done by moving images around on a large noticeboard I then moved to a folded cardboard made from a box before discovering a wooden wine box had almost the same dimensions as the container, thus a 3D model was formed. I also took photographs of the empty container and the blank wooden wall and superimposed scaled images onto both to get a feel for looked right on the actual walls. I decided to have images of recycling on parts of the outside mimicking looking into recycling banks and because these images had been used in the initial publicity and would therefore be identifiable and recognisable by visitors drawing them in a flow from back to front of the container (this being the approach they would take on entering a large factory space with two levels of containers with windows all being used as offices and studios). The container I was using had no windows but it did have power points, two tungsten lightbulbs and wifi.
Sarah Newton 2019, Mock up of the images inside the shipping container using an empty wine boxSarah Newton 2019, Mock up of the tryptic images inside the shipping container using an empty wine boxSarah Newton 2019, Mock up of image and blue light used to develop set up planSarah Newton 2019, Image layout plan overlaid on original photograph with two prints the same size as those to be displayed on the sofas
Sarah Newton 2019, Back corner of shipping container with posters of recycling images used in initial publicity and here to guide visitors forward to the exhibition
Location
The beach debris images were destined for the inside walls of the container. Some time before I had decided this was the right place as debris should be deposited in appropriate places but this plan also symbolically alludes to the containers spilled by ships at sea and with damage and deterioration their significant contribution to the materials floating in the gyres, onto our beaches and resting on the sea bed (Morris 2017). In retrospect, I could perhaps have laid all these images on the floor or the ceiling of the container to make this point stronger.
Sarah Newton 2019, Images of beach debris hung inside shipping container with overhead tungsten lighting
Magnets
I ordered and experimented with silver and black magnets of different strengths and sizes (10mm, 15mm and 20mm). I settled for some of each size, each to relate to the different sizes the images were printed at. I also chose black. Although they came with an adhesive backing I chose not to use that because it would have made keeping the printed images difficult to roll and store for future use and I could not leave sticky marks possibly with magnets still attached on the surface of the metal walls. In addition since my images were on a black background I thought the black magnets would blend and not be noticed on the beach debris images, and when visible on the recycling images would not detract from the impact they conveyed. Three sets of 9 7.5 x 7.5cms magnetised images of both the beach debris and recycling images proved helpful in preparing hanging plans and having available on the container doors at the exhibition for visitors to rearrange to their liking. Having experimented with the magnets and test images on the side of my fridge freezer and central heating radiators I visited the container and tried this method of hanging out with test prints of different sizes. This also allowed me to assess whether the strength of magnets I proposed were correct for the weight of the images and they were.
Sarah Newton 2019, Developing hanging plans with magnetised images on a domestic radiatorSarah Newton 2019, Developing hanging plans with magnetised images on a domestic radiator
Sarah Newton 2019, Magnetised recycling images on the inside of the shipping container doorSarah Newton 2019, Magnetised beach debris and recycling images on the inside of the shipping container door
Printing
My choice of surface for printing the beach debris and recycling images that were to be used with the container was 250gsm Fujifilm. Having looked at several options as reported previously (https://sarahnewtonphotoblog.com/2019/03/20/fmp-weeks-18-23-test-strips-on-paper-and-fabric/) good quality unframed posters were appropriate for lightness and the context. Mounted and framed images would have looked out of place, albeit an interesting contrast with the industrial setting, and would have been difficult to hang given that drilling and attaching sticky items to the walls were not options. The only concern I had when ordering was the limited sizes available through this online service. I would have liked the option to request specific sizes that suited both the image and the space available for hanging. This was particularly important given that I wanted the images flat against the metal walls and not being bent around the corrugations. So careful measuring of the corrugations and matching to the available sizes for posters was essential. Even then I managed to miss some variation in the spacing of the corrugations by assuming all the walls were the same! This lead to an adjustment to my hanging plan at the last moment. In addition, I had assumed the container was level on the factory floor which itself undulated in parts! I had to accept that in setting up my images with a spirit level the lines of the corrugations would not exactly match the straight edges of the images. Thankfully it all worked out!
Slatted wooden wall
Hanging
Hanging on the wooden wall went smoothly. I ordered nails with a prominent head for hanging pictures as well as standard picture hooks to have a backup system in case the first one failed. The latter made the images stick out at an angle from the slatted board. However the nails could be embedded at different depths to accommodate any adverse effects of the overlapping slats in order for the images to hang flat and not at an angle. There were no adjustments to the hanging plan needed thanks to my learning from preparations for Exhibition 1 and more recent experimentation with magnetised images on the fridge and radiators at home.
Printing
Having printed on posters and magnetised squares the third surface for the recycling images was UV printed directly on 5mm PVC panels for hanging on the wooden slatted wall. I had used this method before for the Beauty and the Beach exhibition in August 2018. My thinking was to be able to reuse the printed images in other locations, such as the beach and in school settings. Thus their claim to be water-resistant and scratch-resistant was appealing. They also come ready to hang with fixings attached to the back.
Sarah Newton 2019, Packs of magnets for shipping container posters and metal and string options for hanging images on slatted wood wallSarah Newton 2019, Images hung for Out-Sight- InSarah Newton 2019, Recycling images hung ready for exhibition opening
Lighting
Outside the container and on the wooden wall lighting was provided with industrial strip lights and limited natural sunlight through windows and a large factory door when it was open. Inside the container two overhead light bulbs produced a bright light which would have done if I had wanted a clinical stark and empty feeling when viewing images inside it. My instinct was to create something of an atmosphere. I took advice from a theatrical producer who loaned equipment for me to experiment with at home and when ‘rehearsing’ in the container. He offered up to 5 floor up lighters used in stage shows and a range of coloured rolls of plastic from which I could make filters. Downlighter spots as one might see in some galleries were not an option with limitations on being able to attach fixings to the ceiling and the positioning of electrical sockets such that wires would be trailing and hanging above visitors heads.
Sarah Newton 2019, Making filters for Out-Sight-In exhibition lights
The additional equipment offered was a dimming board which would give me control of individual lights. I also looked into mood lamps available online and at large DIY stores as these can be set to particular colours or to scroll through a set of colours, some with projected patterns. I worked out that I would need more than one and the costs would have mounted. So following experimentation I selected three lights and remained until setting up day undecided between blue and red filters or a combination of both.
Sarah Newton 2019, Trying out a red filterSarah Newton 2019, Trying a combination of red and blue filters
The blue created a cold mystical feel and the light seemed more prominent than the content of the images. The red created a glow with some warmth inviting visitors in and most importantly seemed to illuminate the images to best advantage. I decided not to use the dimmer board as the extra trailing wires presented an additional hazard and I would have had to stay close to the equipment to safeguard it. I could also adjust the lighting by switching one or two lights off to create an effect and also to allow them to cool. I placed warnings about the lamps possibly being warm and not to get close to them at the entrance to the container. An additional health and safety element was to lay carpet (which happened to be sand coloured) on the central aisle in the middle of the floor and away from the lights. This was particularly important as potential visitors included children. The carpet also served the purpose of dampening sound when walking in the container.
Contextual considerations
The Clay Factory (http://theclayfactory.co.uk/) rents out space for businesses and artists studios. Run by a social enterprise, Redpod Enterprises, in conjunction with the Eddystone Trust. Subsidiaries include RedPod Arts and RedPod Food. Out-Sight-In exhibition was located near the pop up lunches cafe RedPod Food and close to the studios of two artists, Anita Reynolds and Sarah Gilbert. My images and their work as shown on the outside of their studios at the time of the exhibition worked well in so far as their focus on land and seascapes and mine on debris blighting both meant that we were complementary and not conflicting. In addition, the large room we were all accommodated in had a series of huts decorated as beach huts (each was a fully equipped office inside) and was being developed and decorated with an overarching beach theme. Again it felt as if the images I was presenting fitted in well.
PAT testing
The Clay Factory requested that all the stage lighting I would be using should be PAT tested. Having checked all the lights, adapters and extensions I arranged for an electrician to ensure this was done (some items were due to run out shortly after the time of the exhibition so they were included too).
Public & Products Liability and Professional Indemnity (PPL and PI) insurance
The Clay Factory requested that I have public liability insurance. There are a number of organisations available to cover artists and photographers. I researched options and costs and took out a policy which will cover me for events over the coming year.
I am delighted with the flyers and posters. I designed both front and back pages and have been pleasantly surprised at the positive comments the presentation has received when uploaded to social media and my email contacts. The hard copies arrived after 48 hours and Instantprint have done an excellent job in getting the colours right and delivering according to plan. They also put in a few above the numbers ordered, an unexpected bonus. While the posters were on a standard (cheapest) paper they were strong enough to be pinned and stuck to various shop wall surfaces and outdoor noticeboards. The A5 flyers made from matt recycled paper are robust and feel great to hold. They have been welcomed by shops and post offices with smaller event notice boards as well as being handed out to people who might be interested in attending.
Sarah Newton 2019, Newton Ferrers Community NoticeboardSarah Newton 2019, Co-op Food Ivybridge Community Noticeboard
My choice of images was not difficult. Advance publicity had been distributed in my local village monthly newsletter and on social media (Facebook and Instagram) as well as by personal email in February, just over a month before the exhibition. The images used included an individual piece of plastic and a collage of recycling facilities. I could have chosen to use the same ones to achieve consistency in the message /invitation to attend. However, I wanted a link to the previous publicity and also wanted a dyptic or tryptic which sat well together and suggested the two angles to the project; the beach debris and recycling. It also felt important to include images that were planned to appear in the exhibition. Thus one blue plastic image was carried over into this design along with a complimentary pink plastic image. Seated between the two I chose to use the bottle bank image with the word warning appearing in the opening. I felt this served the purpose of raising a question for the reader who may then wish to visit the exhibition to find out more about the connection between the clearly different subject matter and presentations.
The poster and front side of the flyer have a black background. Having tried a number of colours black was best in both blending with the two images of plastics, both on black backgrounds and the rusty surface of the bottle bank. White lettering looked best against the black for readability and impact. I chose to break this text up by having my name match the rusty colour of the bottle bank image.
Choosing landscape rather than portrait was determined by the tryptic width. What I discovered on asking if businesses could display the posters was that most others are usually portrait, thus fitting a landscape A4 into a neat array of portraits was an issue, particularly on one occasion where a flyer was used instead.
I chose to print my bio and details of the project on the back of the flyer so that they could be used during the exhibition as well as for publicity. A white background provided a separation from the publicity side and opened up options for print colour. While black was probably the optimum choice for readability, I preferred green, thus creating a green credentials link with the project subject matter; debris and recycling. I included a small portrait of myself to introduce a sense of familiarity to the reader, a way of relating to both me and the project, with the potential for engendering a ‘personal’ approach which could encourage visitors to the exhibitions (all three are listed).
What might I have done differently now that the posters are up and the flyers distributed and also available for people to have when visiting the exhibition?
Distribute earlier eg 6-8 weeks before event rather than 2
Distribute over a wider area eg villages in a 20 mile radius rather than a 12 mile radius
Write an accompanying press release to send to printed media (newspapers and magazines)
Distribute to all schools in the area personally with posters and not just by email.
Sarah Newton 2019, screenshot of The Clay Factory PublicitySarah Newton 2019, screenshot of The Clay Factory PublicitySarah Newton 2019, screenshot of Eventbrite PublicitySarah Newton 2019, screenshot of Facebook publicity
In promoting a project with sustainability in mind it was also important not to overdo the use of resources that may contribute adversely to environmental issues eg paper, inks, electricity, chemicals etc.. Thus the decision to order only 25 posters and 200 flyers was consciously made as a back up to the social media coverage rather than the primary way of marketing.
Sarah Newton 2019, screenshot of Instagram publicitySarah Newton 2019, screenshot of Instagram publicitySarah Newton 2019, screenshot of Instagram publicitySarah Newton 2019, screenshot of Instagram publicitySarah Newton 2019, screenshot of Instagram publicity
From early January I began to contact several companies about the paper and fabric products they offer and obtained test strips of my prints on a selected few. The selection task is complicated by the price differences for final printing with some offering student discount and others none.
The sample packs were helpful in being able to see the products close up rather than on screen, feel the surfaces and consider their compatibility with the subject matter of my images and the surfaces for hanging them.
Sarah Newton 2019, sample papers from The Print SpaceSarah Newton 2019, sample papers from Instantprint
Sarah Newton 2019, sample fabrics from Contrado
The images for the first exhibition at MVV Environment Devonport Ltd were relatively easy to resolve as I decided to match the corporate images already in the venue rather than introducing a style that was not compatible with the industrial surroundings or durable given the high footfall of visitors. Thus they were printed on paper and mounted on pvc board by the printer they use at an advantageous corporate rate.
However the choices for the second exhibition at The Clay Factory invited many more options being a location for artists, small businesses and community activities. While presenting images in the best way possible with quality being a priority, practical constraints can place limitations on the type of printing (inkjet versus light), surfaces (gigclee versus C-type), mounting (foamex/board/wood/aluminium) and framed or unframed. Fixings also come into play with velcro being the best option for the first exhibition on plastered walls and magnets and nails for the second being part on metal wall and partly on a slatted wood wall.
Sarah Newton 2019, Hahnemuhle Photorag, Hahnemuhle Fine Art Pearl & a satin paper test print
Paper: Having scrutinised the sample packs and websites and visited the print shop at Falmouth University to look at samples and discuss prices, my choices for test strips were made. These came from four sources (PhotoLab at Falmouth, Blackfriars in Plymouth, Digital Colour Services in Somerset, The Print Space in London). C-type Matt still had a sheen and felt flimsy. Hahnemuhle Pearl was much more effective (in my mind), better still was Hahnemuhle Photorag with its textured surface and for the beach debris in particular, the Gigclee Hahnemuhle German Etching was the winner. But, and there had to be a downside, the surface is easily damaged and the cost for each of these options was beyond my current budget for the sizes I wanted some of the images printed at. The information will still be used should the images be required for future exhibitions including the MA Photography graduate exhibition 20th June to 2nd July at The Print Space.
Sarah Newton 2019, Gigclee Hahnemuhle Pearl, C-Type Matt, Gigclee Hahnemuhle German EtchingSarah Newton 2019, Gigclee Hahnemuhle German Etching x 2, Hahnemuhle Photorag
I went on to order small images in poster and mounted poster formats to check the quality of the printing and colours with Photobox. While this organisation may not be considered a competitor in the upper echelons of printing fine art, my feet have stayed firmly on the ground in considering the industrial setting, practical issues with weight and hanging, the time scale for production and costs given that this is a second capital outlay for the project and completion of the MA. Pleased with the results for the posters which are light and should stay put with magnets, I am less happy with a couple of mounted posters and have removed them from the selection for the slatted wooden wall. This firm has also supplied several sets of 7.5×7.5 cms magnetised images which I intend to display initially in grid arrangements but will be inviting visitors to rearrange them to their liking.
Sarah Newton 2019, Gaia Eco Woven, Polar Fleece & Cotton Satin
Fabrics: I shortlisted natural fabrics from the extensive range of products by Contrado. Of the three samples, each on different fabrics, one was too flimsy and silky (Cotton Satin 172gsm), one had a fleecy felt feel and the image looked awful (Polar Fleece 285gsm) and the third was super (Gaia Eco Woven 100% recycled 280gsm). The textural qualities of the image matched the texture produced in the weave of the fabric. Having immediately rejected the first two, the downside of the third came with thinking about hanging by magnets and the possibility of the weight of the fabric causing some gravitational sagging in between the magnets thus spoiling the image.
Posters and flyers: Most recently I have obtained samples for printing flyers and posters. Having tried Instantprint before and being pleased with the A3 posters and the price I have ordered from them again for my second exhibition. While I had some troubled thoughts about use of paper and ink resources (the choice for posters was limited) for the posters I partly resolved my dilemma by having the flyers double sided and on recycled paper. Thus my bio and project explanation are on the back and they can therefore double up as handouts at the exhibition as well as being used for pre-exhibition publicity. The costs will still be less than using my paper, inks and time printing them at home.
What have I learned? Well if I were to advise another person about having their photographic images printed by someone else I would suggest the following:
Get sample packs early, they are usually free although you may need to pay postage. Holding, feeling and seeing the surfaces close up is a world away from looking at a screen and trying to make potentially costly decisions.
Consider the context in which you are displaying the images including the compatibility with other art works as well as the walls and surfaces of the premises.
Take account of the surfaces available for presenting your images in relation to the planned size and weight of the printed product including any mounts and frames, in order to determine the fixings you will need. Adjustments to printing and mounting plans may be needed should there be limitations on the fixings you can use as specified by the venue.
Do invest in test strips. It is a relatively small outlay compared with having made a costly printing decision and found the printed surface does not wok for the image or location for various reasons. There is plenty of advice offered by printing companies online and by telephone on how to prepares your images for test strips.
Print your images and obtain fixings in plenty of time for the exhibition!
MVV (aka the incinerator) in Plymouth is surrounded by Blackie Woods and a tidal Creek. My role in photographing the litter picking event on 12th April had originally been planned for February when I set up the Out-Sight-In exhibition in the visitors centre. Thankfully the weather was good, probably better than the earlier date would have been.
Sarah Newton Photography 