Week 2 Challenge: Let’s talk business
In this week’s presentations you have learned a little bit about the importance of running your business properly to be successful. For this week’s activity therefore, I want you to think about the following three areas in relation to your own practice:
• A Mission Statement
• The Product
• The Market
You will have thought about these things previously in the course but this is an opportunity to consider them from a more commercial angle.
Write 150 words for each of these points. You will informally present the outcome in this week’s webinar. Feel free to post your thoughts below and discuss amongst the group.
4 Oct 2017
SARAH NEWTON PHOTOGRAPHY
Business Plan
Prepared for: MA Photography Prepared by: Sarah Newton
4th October 2017
Version: 1
Mission
To explore beaches and waterside locations noticing and recording both the beauty of the landscapes and the potential for harm that debris can cause to animals, humans and the environment.
Product
• Images are of three types:
• Landscapes
• Debris
• Landscapes with debris present
◦ The photographic images are presented using and on a range of materials. The materials include various papers, wood, canvas, foam, aluminium, glass, light boxes and billboards.
◦ They are accessible in both physical and digital forms for to the public consumption as free information as well as being available to purchase.
Market
◦ Market research of similar businesses state their existing customers and interested parties include children and adults, males and females, local, national and world-wide populations and corporations.
◦ This business attracts new audiences and potential customers through information drops (paper and digital), media coverage and illustrated talks in schools, to local organisations in villages, as well as at beach festivals and cleaning events.
◦ Exposure routes include exhibitions, online gallery and blogs. Exhibits are displayed on beaches or in towns (open air mobile display) with appropriate council permissions.
◦ Agreements are in place about copyright and payments with reference to the use of the images by organisations involved with promoting visitor numbers (e.g. Councils, National Trust) and others directly tackling coastal debris (e.g. Surfers against Sewage, Marine Conservation Society).
SARAH NEWTON PHOTOGRAPHY
Sarah Newton Photography 